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Toyota Summer Service Direct Mail Piece
Client
Toyota Canada
Location
National distribution
Year
2021
Our team developed a variable direct mail piece to educate Toyota Owners on the importance of summer maintenance. We added value by providing two road trip ideas for recipients in their specific area, with a total of 18 different regions across the country. Plus, we curated songs and designed creative for a Spotify playlist that can be accessed via QR code—because no great road trip is complete without some classic in-car karaoke.
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